Sunday, August 24, 2008

Directed Advertising

Here is the youtube skit I mentioned today in class, for your collective perusal. I think it makes the point both effectively and comically.

1 comment:

Peter Marks said...

Funny and scary at the same time; the idea that desire and identity can be contained and defined within the confines of a yoghurt tub, and be targeted to the the females 20-36 demographic suggests something unsettling about the commodification of utopias.We haven't talked much about the body as a utopian site or project, but that might be something pertinent to Code 46.Certainly Second Life avatars offer a variety of possibilities for reconfiguring the 'self' without even needing to upload the calorie content of low fat yoghurt.